Business = Art

March 3, 2015

Business is an art. Every problem has a unique solution. Every product has a unique end user and therefore a unique way it should be marketed and sold. Every business has a unique culture and therefore a unique way it should be run. Every potential customer has a unique psychology. It is up to the artist within us to paint the path to the sale.

Through 2017, I will be studying to get my masters degree at Goddard College where I am focusing my lens on feature film production, new media marketing, and direct-to-fan distribution. We are suddenly at a point in evolution where you, Joe Blow, Grandma, even your cat can create a piece of media/art/content, find and connect with fans/customers online, and become financially independent doing what you love. Death to the 9-5!

So for my thesis project, I will be producing, writing, and directing a feature film, as well as building a marketing/distribution company infrastructure to market and monetize the film. What's that going to look like? A lot of fundraising, investors, hiring, management, marketing, strategizing, public relations, web content creation, audience building, sales, touring, merchandising, and making money.

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